Hammock Way of Life
  • Website Design
  • Website Development
  • E-Commerce
  • Subscriptions & Memberships
  • Coupons, Promotions & Affiliates
  • Online Directories
  • Hosting & Maintenance
Hammock Way of Life

Janet “Jazzy” Tanguay helps people and organizations realize their dreams. Through vision boarding, one-on-one and group coaching, business advising and workshops for teams like Mars Wrigley and CDPHP, she has helped more than 1,000 entrepreneurs launch their dream businesses.

Her own dream is written right into the company name. When Janet launched Hammock Way of Life, she gave herself five years to get to a hammock on a beach somewhere, reading a book, still serving others and living on her own terms. She has been relentless about getting there, adding new programs, products and lines of business one after another. She needed a website that could keep up.

A Business That

Never Stops

Growing

Most small business websites are built once and left alone. Janet’s business does not sit still. In a single year it can add a coaching certification, a new workshop, a membership, a journal, a speaker program and a line of branded products, each with its own audience, pricing and way to buy.

Her site had to sell all of it without feeling like a catalog. It had to welcome a first-time visitor who is curious about vision boarding, serve a corporate buyer booking a team workshop, and give returning clients, coaches and partners a reason to keep coming back. And it had to carry Janet’s warmth and energy through every page, because people buy from Janet as much as from her programs.

A workshop participant sharing her vision board
Janet Tanguay, founder of Hammock Way of Life

Build for

Where She’s

Going

The answer was not a bigger brochure. It was a platform Janet could keep building on. We set out to give every new idea a ready-made home: a product, a program page, a way to pay and a way to share it, without starting from scratch each time.

At the same time we kept the front door simple and personal. Janet’s own story, her bright teal and gold palette and real photos of real clients lead the way, so every visitor meets the person behind the programs before they meet the price tag.

Growing

Side by Side

This site has never really been finished, and that is the point. As Janet dreams up a new line of business, we work with her to shape it, build it and launch it. Over time that has added vision board coaching modules, a Vision Board Coach certification, the Energize Your Vision sessions, business advising resources for doing business in New York State, journals for adults, teens and kids, and branded vision board kits and apparel.

Each one plugs into the same foundation, so a new program can go from idea to live page quickly, and the site keeps pace with the business instead of holding it back.

A Store That

Runs Itself

Behind the scenes is a full online store. Visitors can buy a single coaching session, sign up for an annual membership that renews automatically, or pick up a journal, a kit or a T-shirt. Janet can run coupons and promotions whenever she likes, and a built-in affiliate program lets partners earn by sharing her programs with their own audiences.

Orders, subscriptions and payments are handled online, so Janet spends her time coaching, not chasing invoices.

Screenshots of the Hammock Way of Life website
The Hammock Way of Life Speaker Dashboard

Visibility

For Janet

and Her Community

Janet’s business runs on connection, so the site does too. A Speaker Dashboard showcases a curated roster of speakers and coaches, each with a profile and a way to book them. A VIP Dashboard features vetted experts and vendors Janet has worked with herself. Both are paid listings, so the people Janet connects get real visibility and the directories pay for themselves.

The site also helps visitors take the next step on their own. A Best Coaching Match page helps them find the right coach, and a Vision Board Coach ROI calculator shows prospective coaches what the certification could earn them. Certified Vision Board Coaches get their own spotlight pages, and the Energize Your Vision page lets anyone bring their board to a live group or private session.

Trust You Can

See

Janet uses the site as much for networking as for selling. When she meets someone new, she can point them to a home page full of real reviews from leaders at Mars Wrigley, CDPHP, Sunmark Credit Union, Queens Economic Development Corp and Albany Medical College, a Channel 13 news feature, her book on a Times Square billboard and her status as a New York State certified Minority and Women-Owned business. The social proof does the introducing, so every conversation starts with trust.

Bringing a Dreamer’s

Vision to Life

  • Website Design
  • Website Development
  • WooCommerce Online Store
  • Subscriptions & Memberships
  • Coupons & Promotions
  • Affiliate Program
  • Speaker & VIP Directories
  • Interactive Tools
  • Video Integration
  • Website Hosting
  • Ongoing Maintenance
The Hammock Way of Life website on a phone

Beyond My

Expectations

“Mark Borst is a unique fusion of technical expertise and creative flair. He not only listened attentively to my ideas and brought my vision to life but also enhanced it beyond my expectations. His responsiveness is unparalleled.”

Janet Tanguay
Owner, Hammock Way of Life

Want to

See More?

A group holding up their finished vision boards

Launching, Growing or Reinventing,

We’ll Keep

Up With You

Coaches, consultants and service businesses rarely stand still. A new program, a membership, a workshop series, a store or a directory of partners: whatever you dream up next, we’ll help you build it, sell it and grow it, on a site that’s ready for the next idea before you are.

Tell us where you’re headed, and let’s get you there.

Contact Us Today